Knows your catalog. Goes beyond generic answers.
A good assistant answers using your actual products, inventory, and policies. If it guesses, it loses the shopper's trust—and the sale.
Practical guide
How to choose an AI chatbot for your fashion store
AI assistants for ecommerce are everywhere. Here's what to look for in a tool that actually helps shoppers buy—and what to avoid.
The 5 criteria that really matter
Size recommendations without guesswork
The top question in fashion. Your assistant should use your size guide and be clear when it's unsure—not make up an answer.
Hands off to your team when needed
A complaint, an unusual request, an uncertain shopper: the assistant needs to know when to hand off to your team instead of stalling the conversation.
GDPR-compliant
Your customer data and catalog must be hosted in Europe, with a clearly defined retention period and a data processing agreement (DPA).
Clear pricing. No surprises.
Watch out for tools that charge per conversation: as your store grows, your bill can skyrocket. Choose a fixed, predictable price instead.
What to avoid
- Generic chatbots that answer everything… except real questions about your products.
- Impressive demos with fictional data that can't deliver the same results on your store.
- Tools that require weeks of technical setup on your end.
- Claims like “30% more sales” with no verifiable case studies.
Before you choose, ask yourself
- How many repeat questions do you get each week about sizing, shipping, and returns?
- How many visitors leave your site without asking their question?
- What's one more order a week worth to your store?
- Do you have time to answer questions at 10 p.m. on a Sunday?
If repetitive questions take up more than an hour of your day, or shoppers leave without answers on evenings and weekends, a specialized assistant can quickly pay for itself: with an average order value of €70, just a few extra orders a month can cover a subscription.
See ShopilotAI answer questions on a real store's website.
Try the demo in a real shopping scenario, then request a demo tailored to your own products—before you commit.
Next step
Free 30-day pilot with free setup. Then €150/month if you choose to continue.